True Potential

At Fair Trade IFA, we help you achieve your goals through sound financial advice in co-ordination with True Potential.

True Potential is a wealth management platform that continually searches for better value and choice, and is agile enough to respond to opportunities quickly. As a result, clients using True Potential become better informed, confident and empowered to reach their financial goals.

Fair Trade IFA uses True Potential's direct, secure communication service to discuss your financial options.

By using this service, we can be sure all your finances are discussed in a safe manner, meaning you're in safe hands with Fair Trade IFA and True Potential.

Through the use of award-winning systems, True Potential provides you, the client, with a straightforward and transparent advice in a simple and convenient way.

For more information visit and select Private Individual to see the benefits of using the platform.